5 Key Signs That Show Your Website Needs a Redesign
If you've spent any time online, you're certainly familiar with the times when flashing letters and under-construction alerts were standard. Your business website may have come a long way, but that doesn't mean it does not need a website redesign or an update. Here are five indicators that you need to hire a website redesign company to upgrade your website
1. It Isn't Responsive
We don't just mean mobile-friendly when we say "responsive." We're talking about mobile first. Google now considers your website's mobile version when evaluating rankings since more individuals are searching on smartphones. You ought to prioritize your mobile presence if Google does. Unfortunately, the majority of small enterprises adopt the incorrect strategy. Even though your website is responsive, it may not be as user-friendly on mobile as it might be, especially if it was created a while ago. Both user expectations and recommended procedures have evolved. Use Google's mobile-friendly test tool to determine whether your website satisfies the current criteria for responsiveness. Still uncertain? Get the opinions of individuals you know who have used their smartphones to visit the website of your company.
2. The Navigation Is Tough
Some custom website redesign designers just care
about aesthetics and neglect usability completely. As a result, websites are
frequently challenging to navigate. Here are some navigational errors we
frequently see:
●
A blog without a way to browse or access previous postings.
●
Menu selections are
difficult to read and tap on due to poor smartphone navigation.
●
Monotonous menu choices,
either too many or not enough menu selections.
● Improperly working drop-down menus.
Another issue we find is firms utilizing fancy labels for menu selections instead of letting users know exactly what they should expect when clicking.
3. It Appears Outdated.
Do you flinch at the notion of a friend accessing the website of your company? Update it if you think it needs improvement. Many, if not most, clients will connect with your business for the first time through your website, so if it leaves an incorrect impression, you've already lost them.
In other situations, you might not be aware that your website is out of date. Things could be difficult to take a step back and consider from an objective standpoint since you may be so accustomed to the way it seems. Another circumstance where getting honest opinions from individuals you can rely on is this one. A website should generally be updated every five years, however, this should be done for protection and efficiency as well as aesthetics.
4. It Fails to accomplish the job
You need a website if you own a business! Having a presence online is not sufficient, though. Your website has a purpose, and that purpose is to promote your company. A high bounce rate on your website is one indication that it isn't performing as it should be. The amount of visitors to your website that departs without seeing any additional pages is measured by the bounce rate, a metric from Google Analytics. Although certain sites may naturally have a larger bounce rate than others, if you notice this across the board, there may be a problem with your website.
If your website's conversion rate is low, there's another indication that it's not assisting in business growth. It's wonderful to get website visitors, but you want to make money from those visits. You could need to enhance the navigation, add calls to action that are more obvious, match the content more closely with your ad messages, or do a mix of all of these things.
Finally, your website is not working for you if it receives virtually no or very little search traffic from Google. The structure of the website could be one of several causes of low search engine traffic.
5. It's Ineffective
If a website doesn't load within 3 seconds, the majority of users leave. You risk losing prospective clients to the competition if your website is slow. A slow website may harm your business in several ways, not the least of which is the fact that Google views site performance as a ranking factor.
Your website may load, but it's rife with errors, like broken links, broken graphics, and improperly aligned text. These not only irritate users, but they also serve as another example of your lack of concern for or attention to detail. You don't want visitors to leave with either of these impressions of your company. While there are some partial solutions that business owners have tried, if your website is more than a certain age, it typically makes more sense to conduct a comprehensive makeover by hiring a website redesign service firm.
After reading through these reasons, if you think
it's time to revamp your website, you're probably correct! Using responsive
designs, SEO tools, and the most recent features that clients have grown to
expect, our skilled developers work on business website redesign for your
company. We also excel in eCommerce Website Redesign. Call us without delay. (312) 442-0352 or email Contact@siteitnow.com